About Us

Together, we aim for simply healthier…

Swift Health Food was established in 1997 by then a fresh graduate, armed with her brain full of knowledge in Food Technology and Nutrition and a firing passion for sharing her food knowledge with Singaporeans; she decides to enter the Singapore health food market with healthy and nutritional foodstuffs.

With the encouragement and urge of our supportive customers, we decided to venture into our own line of healthy dried food products and hence ICON was born in 2001. We work closely with the Health Promotion Board and have pledged to a “healthier food declaration”.

As we keep striving to improve and bring in high quality products for our customers, we have included another range of wonderful healthy products, our HONEYWORLD™ honey and bee products like Royal Jelly, Propolis and pollens. We work hand in hand with our customers and suppliers, listening and anticipating their needs, bringing in healthy products from famous and leading brands such as Future Bake Bars, Australian By Nature, New Zealand Manuka Melts, Nature’s Kiwi, Uniflora, Stakich and Honey Valley.

In Swift Health Food, we place high importance in providing high quality products and ensuring our customers receive memorable service from our staffs. In our company, we always emphasize, “it is not the sale but the relationship and satisfaction of our customers” that we value. We hope that every customer who come in contact with our amicable and sincere staffs will always walk away feeling like they have chatted with a friend and have provided them with a satisfying experience. Unlike many other companies, we do not receive any commission for selling our products. We only emphasized on customer satisfaction. We always appreciate feedback from our valuable customer so that we can keep improving.

Do drop us a line anytime at info@swifthealthfood.com.sg. We love to hear from you!

From the still passionate then fresh graduate,

Pearline Goh
Managing Director


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